# From Maps to Cheeseboards 

*The Art and Impact of Obsession *

By [Ankit's Pebble Jar](https://ipebbleyou.com) · 2025-02-20

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A conversation with my cousin Sunil recently took me back to my Micello days — back to an obsession I hadn’t revisited in years. At Micello, my first company, I was mapping the insides of buildings down to the last pixel. Now? I’m arranging brie and prosciutto with precision at HappyBoards. Funny how that works.  
  
During a visit to the Micello-India office, Sunil asked the team, ‘Who’s the best mapper here?’ Without missing a beat, they answered: _Ankit._ Me. The founder. I laughed, but they weren’t wrong. I knew the product inside and out. I could spot a mapping error and visual imperfections in seconds. Reviewing maps wasn’t just a task; it was a craft. My obsession set the standard, and the team followed suit.

Today, my world revolves around cheeseboards, not floorplans. Turns out, obsession doesn’t care about industry — it just follows you.

Now, I obsess over every HappyBoards order — how it’s arranged, how it’s packaged, how the customer experiences it. Details matter. They define the product. They define the experience. They define you. I obsessed over maps. Now, I obsess over cheeseboards, because obsession creates excellence. Every board we send out carries my digital fingerprint, even if I never touch it.

Obsession shapes what we build and the impact we leave behind. What’s your obsession?   
  
I Pebble You,  
Ankit  
  
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*Originally published on [Ankit's Pebble Jar](https://ipebbleyou.com/from-maps-to-cheeseboards)*