A conversation with my cousin Sunil recently took me back to my Micello days — back to an obsession I hadn’t revisited in years. At Micello, my first company, I was mapping the insides of buildings down to the last pixel. Now? I’m arranging brie and prosciutto with precision at HappyBoards. Funny how that works.

During a visit to the Micello-India office, Sunil asked the team, ‘Who’s the best mapper here?’ Without missing a beat, they answered: Ankit. Me. The founder. I laughed, but they weren’t wrong. I knew the product inside and out. I could spot a mapping error and visual imperfections in seconds. Reviewing maps wasn’t just a task; it was a craft. My obsession set the standard, and the team followed suit.

Today, my world revolves around cheeseboards, not floorplans. Turns out, obsession doesn’t care about industry — it just follows you.

Now, I obsess over every HappyBoards order — how it’s arranged, how it’s packaged, how the customer experiences it. Details matter. They define the product. They define the experience. They define you. I obsessed over maps. Now, I obsess over cheeseboards, because obsession creates excellence. Every board we send out carries my digital fingerprint, even if I never touch it.

Obsession shapes what we build and the impact we leave behind. What’s your obsession? 

I Pebble You,
Ankit

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